BIGGBY® COFFEE Rounds Out Q3 With 38 New Store Openings and 59 Franchise Sales Year-to-Date
BIGGBY® COFFEE, the over 300-unit franchise dedicated to helping its franchisees, employees, and customers build a life they love, is well on its way to its 2028 goal: 1,000 units open. There are currently 316 open locations, with an additional 153 in development, and the brand is not slowing down.
“We have had a strong year of openings because of the momentum we built from 2020 and into 2021. Despite the issues, most have been facing with inflation, labor shortages, real estate challenges, and supply chain impact, we have not been slowing down on our growth,” explained Tony DiPietro, VP of emerging market development at BIGGBY® COFFEE.
This year alone, the brand has opened 38 new stores and signed franchise agreements for 59 more. 28 stores are projected to open in Q4 alone, bringing the year’s total to 66 anticipated new openings.
Much of this can be attributed to the company’s culture, intentional growth strategy, and Area Representative Program.
BIGGBY® COFFEE’s Area Representative Program allows there to be “boots on the ground” in most markets, generating leads, closing deals, and supporting local franchisees as they open and build their business. Each representative is a franchisee as well, equipping them with the personal experience they need to discuss the brand and guide their peers through the process.
This program is one aspect of a larger cultural initiative.
About BIGGBY® COFFEE
BIGGBY® COFFEE, East Lansing, Michigan-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customer’s day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has more than 300 cafes across many states including Michigan, Ohio, Indiana, Illinois, North Carolina, South Carolina, Wisconsin, Kentucky, Idaho, Georgia, and Florida.